Launching "disasters"
Few months back, "Power" was launched. And now comes "Tech Services". Generally, every launch will be expected to be good or do good or atleast "look" good, especially to employees of/related to same company. But we, the so called "proud employees" of our company should'nt be doing that. In fact, its normal to find these people banging their heads against walls, tables or..u name it...any thing thats good enough to hit your head against. Wondering why? well, heres the answer!! sorry..answers to be precise. When Power was launched, like any other company, strategy played a crucial role in the launch. But if you think it made people (read proud employees of our company) happy, you are terribly mistaken. Heres the strategy. The caller tune of Reliance mobile customers who dont have a caller tune was changed to the "Go India POWER......Ta RuM Pum POWER. Sab ko hein POWER" (actually I dont remember the words). Its like a group of men sh...